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+<br>By Allison Lampert<br>
+<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las [Vegas luxury](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) jets are enticing buyers with their streamlined shapes, luxurious cabins - and progressively, their usage of alternative fuels.<br>
+<br>Fuel manufacturers and [jetmakers](https://www.businessnews.com.au/Company/Mission-NewEnergy) are eager to [display](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) novel kinds of air travel fuel deemed less harmful to the environment, from used cooking oil to the clearly less attractive meat waste.<br>
+<br>Business jet operators, like airline companies, have actually bowed to environmental pressure on [aviation](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) and committed to cutting in half carbon emissions by 2050 compared to 2005.<br>
+<br>Their hope is that embracing sustainable fuel to suppress emissions might make business jets more attractive to ecologically mindful buyers - particularly corporations dealing with questions over sustainability from shareholders or green campaign groups.<br>
+<br>The accessibility of less [polluting personal](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) jets might also spare the abundant and well-known the unfavorable promotion experienced by Britain's Prince Harry and his partner Meghan over a recent personal [jet trip](https://www.bloomberg.com/profile/company/MNELF:US) to southern France.<br>
+<br>Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br>
+<br>The current waste-based fuels include "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.<br>
+<br>"All of our item is inedible."<br>
+<br>Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other renewable fuel blends [anticipated](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) to be pumped at the show.<br>
+<br>FLIGHT SHAMING<br>
+<br>Private jets account for less than 0.1% of overall yearly carbon emissions globally, but can emit, typically, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.<br>
+<br>Prince Harry has actually defended his occasional usage of personal jets to ensure his family's security, and has said that on the uncommon celebrations he does not fly commercially he offsets his emissions.<br>
+<br>But [planemakers](https://www.businessnews.com.au/Company/Mission-NewEnergy) say events such as the furore over his travel plan have included fresh challenges for an industry already striving to validate its contribution to cutting corporate expenses.<br>
+<br>"Incidents of flight shaming involving making use of private jets are unfortunate when you think about that our market has actually delivered fuel effectiveness improvements of 40% over the past 40 years," said Bombardier Aviation [President David](https://www.bloomberg.com/profile/company/MNELF:US) Coleal.<br>
+<br>Bombardier thinks increased sustainable fuel use will assist the industry make inroads with corporations and wealthy buyers. According to market data, billionaires only have a 19% company jet ownership rate.<br>
+<br>But even an image transformation - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out airplanes - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.<br>
+<br>[Environmentalists](https://pitchbook.com/profiles/company/51278-86) and some analysts stay skeptical that biojetfuels, generally  50-50 with kerosene, will make a [considerable](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) effect on public perceptions about high-end travel.<br>
+<br>"No amount of [jatropha curcas](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make company jets look eco-friendly," said air travel expert Richard Aboulafia.<br>
+<br>Demand from company jet operators for [renewable fuels](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) now far goes beyond supply and their interest might drive future production, Sherbacow said.<br>
+<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production approximately 150 million [gallons](https://pitchbook.com/profiles/company/51278-86) by 2022.<br>
+<br>Corporate [charter companies](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) and consultants are also seeing more interest from consumers who wish to purchase carbon credits to [offset emissions](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).<br>
+<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet usage study his company just recently [completed](https://www.crunchbase.com/organization/mission-newenergy) for a Fortune 500 company.<br>
+<br>"At the end of the day, I believe that cost, expense per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I believe individuals are becoming more knowledgeable about the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by [Tim Hepher](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) and Alexandra Hudson)<br>
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